This is the closest analog in Warren's catalog to operating a Prime Video surface. He managed updates for tv.google (Google TV) — a TV and streaming surface — alongside android.com (including the Android 12 launch) and wearos.google.com: a slate of marketing launches that go public on fixed, time-sensitive dates, across many surfaces, in many languages, with senior stakeholders watching. Warren ran it from inside an embedded pod at Huge, plugged directly into Google's marketing org.
He led design & dev roadmap planning and oversaw creative, content, site deployment, and localization across all three properties — with the Google TV surface and the Android 12 launch both landing on non-negotiable dates. He continuously adjusted priorities, plans, and resources to hit those dates. The mandate was simple and unforgiving: hit the dates without burning the team out.
The engagement actually ran on two fronts: this web-properties program, and a parallel year-long "Future of Google Search Ads" research & design program (its own title below). He maintained strong working relationships with Google's product marketing managers, strategists, and designers — translating engineering detail into business goals and back again. That is the operational shape of the Sports Ops role: a signed scope, a fixed air date, a cross-functional pod, localization and deployment pipelines, and executives who need calm, accurate readouts. The framing is Prime Video; the work is real.
tv.google (Google TV), android.com & wearos.google.com. Many languages. A streaming surface and the Android 12 launch, both on non-negotiable dates. Shipped on time.
The repeatable sequence Warren runs to move a signed deal to a first broadcast on a fixed date. Each step is anchored to a real program he has already shipped — no theory, just the operating system.
Just as X-Ray on a Prime Video broadcast surfaces the story behind the play, here every line of the job description is mapped to a real program Warren has shipped. Phrased honestly: he has done the operational shape of this role — contract-to-launch, cross-functional, on a fixed date — not live sports itself. The confidence is in the transfer, stated plainly.
A year-long UI/UX research & design program; led 4–6 designers with Google's Search UX Design Director's team, exploring new ad formats including video.
End-to-end
A 3-month research phase into an 8-month design phase, produced with Infosys and 28+ engineers, on a review cadence that won over skeptical execs.
Publishing pipeline
The asset-production phase of one of GE's largest campaigns — hundreds of media assets through a single-source-of-truth pipeline with review gates.
Platform testing
One-of-a-kind 3D landmarks; owned the Monaverse relationship and managed motion, 3D-rendering, and promo-video vendors through platform testing to one coordinated launch.
Built from zero
Head of Creative Ops at a web3 startup; built structured intake, review ceremonies, and capacity tooling from zero. The "scalable, repeatable process" proof.
Prime Video's mandate is to define the next generation of how customers watch. That is exactly why Warren built PROPEL — a co-creation network for the emerging AI-film industry, where creators team up under NDA-first protection from the first message and an immutable ContribLog records who made what. It exists because he watched a new class of entertainment form and saw the trust-and-attribution layer no one had built yet.
For a live-events and content operator, that is the tell: he doesn't just move today's assets through a publishing workflow — he reads where the medium is heading and gets in front of it. That instinct is what helps invent the next format instead of only shipping the current one.
Warren has run the contract-to-launch shape of Prime Video Sports Operations across Google, GE, APS, and startup teams. Let's talk about running it for live events.